
I don't know exactly why I usually enjoy watching it. Well, I guess you'd learn a lot about my way of thinking if you'd understand his way of thinking.
Harald Schmidt has a certain way of looking at things. And I recognize some analogies with me. Some people say he's mean and sarcastic. Guess he is. But what's refreshing about him is that he doesn't pretend or lie.
Why ? Because it's his rhetorical style turning something negative into something positive and vice versa. Therefore there is no need to lie 'cause he can always level very negative and very positive things to a more realistic level. Doing this he can make things shine brighter or less bright. He usually achieves this by the means of exaggeration.

A little but significant example shows another aspect of his style: To self-deprecatingly look at your own faults:
When he envies a colleague named Pete for getting a TV prize he himself had won the previous years he'd tell it somehow like this: Oh well, Pete is a great colleague, very skillful, great actor and a friend of mine. Congratulations Pete !! We cherish your work !
Then turning to the audience: Folks... I know, I shouldn't have done this... sniff... feel so guilty... but I have to confess that I told the prize jury: I'm broke... no donation this year.
And finally, he's a minimalist: Minimum input. Maximum output.